Dog grooming website checklist.

Why a grooming website matters

Most new grooming clients will Google you before they call. A dated site or a Facebook-only presence loses bookings before you even know they happened. The visitor's question is simple: "Can I trust this person with my dog, and how do I book?" Everything on the site should answer one of those two questions.

The checklist

• Clear headline
  Above the fold: who you are, who you serve, and where.
• Service list
  Full Groom, Bath & Brush, De-shed, Puppy's First, Nail Trim — name and short description.
• Starting prices
  Even ranges. Hidden pricing kills conversions.
• Photos & gallery
  Real dogs you've groomed, not stock photos.
• Online booking CTA
  'Book now' visible on every page. Not buried in 'Contact'.
• Pet intake details
  Form should ask breed, weight, coat, temperament — before the visit.
• Add-ons
  Teeth, paw balm, de-shed — listed and selectable at booking.
• Policies
  Cancellation, late arrival, matted coat — clearly worded.
• Location / service area
  Address for a salon, radius/ZIPs for mobile.
• About / trust
  A photo and a few sentences. Yes, you.
• Reviews (if real)
  Real ones. Don't fake.
• FAQ
  Vaccination policy, how long it takes, what to bring.
• Mobile layout
  Most visits come from a phone. Test it on yours.
• Contact info
  Phone, email, hours. Visible without scrolling forever.

Example: a strong service page

Each headline service should have its own page or section, not just a line on the menu. Here's a structure that works:

Common mistakes

• Hiding prices behind 'Call for quote.' New clients will call someone else.
• No booking button on the homepage. Visitors shouldn't have to hunt.
• Unclear service area for mobile groomers. ZIPs or a radius — make it visible.
• Routing all bookings through DMs. Volume kills you.
• Site that doesn't work on a phone. Most visits come from one.